2027 BARRETT-JACKSON CUP

Applications are open for the 2027 Barrett-Jackson Cup!

The competition will take place at WestWorld of Scottsdale and feature 50 custom vehicles selected by the Barrett-Jackson team. The vehicles will be judged by world-renowned builders Chip Foose and Bobby Alloway.

• Download the official entry form here. There is no application fee.
• The application deadline is Monday, Nov. 30, 2026, and selected participants will be announced on Tuesday, Dec. 15, 2026.
• Photo Requirements: Applications must include exactly two high-quality photos or digital renderings (one profile view and one front three-quarter view).

Email application and photos to: bjcup@barrett-jackson.com

All 50 vehicles in the competition will gather at WestWorld on Sunday, Jan. 24, to parade across the auction stage and then be displayed in the South Showcase for the remainder of the event.

During each of the five weekdays of the 2027 Scottsdale Auction (Jan. 25-29), one Top Five finalist will be revealed. On the second Saturday of the event (Jan. 30), the “Ultimate Best in Show” overall winner (selected by judges Bobby Alloway and Chip Foose) and “People’s Choice” award (voted by the public online through the Barrett-Jackson Cup portal) will be announced live on the auction block.

The champion will take home an extraordinary grand prize package that includes a $20,000 cash purse, premium custom-wrapped toolboxes, a premium set of Revo Wheels and numerous high-value gift certificates from official event sponsors.

The stakes are higher than ever for the field this year, as each of the Top 5 competitors and the People’s Choice winner will also receive a $5,000 gift certificate from BluePrint Engines, among other notable prizes.